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Our #PinchMe Moments

Just B is Out To Make Makeup Easier For South Asian Consumers—And Everyone Else, Too

Bina Khan and Madiha Chan have what Khan affectionately calls a “long, sweet association.” Khan and Chan decided to come together to create a better solution with Just B, a brand designed with the makeup needs of South Asian women in mind. 

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Makeup artist Bina Khan has written a love letter to desi women and it's called Just B Cosmetics

If you live in Karachi (or maybe even if you don't) and you're into makeup, there's a big chance you've heard of Bina Khan. She's one of the most well-known makeup artists in the city and she just wrote a "love letter to desi women" in the form of her new makeup line Just B Cosmetics.

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New Cosmetics Brand Designed for Brown Skin Tones Debuts with Multi-Dimensional Lipstick Collection

After struggling for years to find lipstick shades that worked with her South Asian skin tone, Bina Khan took matters into her own hands. Khan teamed up with software engineers and husband-wife duo, Sean and Madiha Chan, to launch a brand that was specifically formulated for brown complexions.

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From just ideas to Just B

How we built a brand without ever meeting in person?!

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Just Belong

We know the struggle of finding products that work for South-Asian skin, and we are here to make that easier for you.

Just Beloved

You are why we do what we do. Let us know how our products worked out for you and what more you would like to see from us!

Just BFFs

Reach out to us at with any questions or just to say hi!


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