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#JustForYou Buy 2 or more Lip Spectrums and shipping is on us!


Our #PinchMe Moments

7 Bombshell Red Lipsticks That Are Perfect for Valentine’s Day

Call it a cliché, but there’s nothing quite like a passionately red pout to get one feeling ready for romance on February 14. Treat yourself with a Galentine's Day gift on February 13th, with Just B's three for two Lip Spectrum offer. The dual-ended wand includes a matte lipstick and a pigmented glaze.

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Valentine’s Day Gift Guide: The Best Red Lipsticks

Just B’s lip Spectrum range is so fun to use — the design features a 2-in-1 lippie that will create countless looks. On one side is Pigment Fluid, an airy, thin liquid lipstick; and the other Pigment Glaze, a hydrating yet matte lipstick. Adding to its versatility, each Lip Spectrum contains one deeper shade and one lighter shade that can be adapted to suit any look.

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For years, I mixed multiple lipstick colours together – it showed me that I’m not being catered to by the beauty industry

Friends and co-founders Bina Khan and Madiha Chan met on opposite sides of the beauty spectrum. Eventually, and during a pandemic, no less, the two came to found a cosmetics brand positioned to serve women of colour with products that spark joy.

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25 BIPOC-Owned Beauty Brands to Fall In Love With

Just B Cosmetics was founded by Bina Khan, Sean Chan, and Madiha Chan. The brand specializes in multi-dimensional, longwear lipstick products that cover a spectrum within each color family. Each color includes both a powder matte "Pigment Fluid" and a smoothing "Pigment Glaze" designed to be a creamy finish. Donning both produces a highly pigmented result intended to flatter any and every skin tone.

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Just B is Out To Make Makeup Easier For South Asian Consumers—And Everyone Else, Too

Bina Khan and Madiha Chan have what Khan affectionately calls a “long, sweet association.” Khan and Chan decided to come together to create a better solution with Just B, a brand designed with the makeup needs of South Asian women in mind. 

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Hi bestie, here are 18 beauty products we’re legit obsessing over right now

Have you heard of Just B Cosmetics yet? If not, consider yourself beauty-blessed because we recently discovered this ultra-fab brand and had to share the deets with you. Ngl, their Lip Spectrums are legit and we love the shades in the range. We hit up Just B and found out that two Pakistani besties launched the eco-conscious brand due to some serious inclusivity issues in the beauty industry.

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New Cosmetics Brand Designed for Brown Skin Tones Debuts with Multi-Dimensional Lipstick Collection

After struggling for years to find lipstick shades that worked with her South Asian skin tone, Bina Khan took matters into her own hands. Khan teamed up with software engineers and husband-wife duo, Sean and Madiha Chan, to launch a brand that was specifically formulated for brown complexions.

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Makeup artist Bina Khan has written a love letter to desi women and it's called Just B Cosmetics

If you live in Karachi (or maybe even if you don't) and you're into makeup, there's a big chance you've heard of Bina Khan. She's one of the most well-known makeup artists in the city and she just wrote a "love letter to desi women" in the form of her new makeup line Just B Cosmetics.

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From just ideas to Just B

How we built a brand without ever meeting in person?!

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Just Belong

We know the struggle of finding products that work for South-Asian skin, and we are here to make that easier for you.

Just Beloved

You are why we do what we do. Let us know how our products worked out for you and what more you would like to see from us!

Just BFFs

Reach out to us at with any questions or just to say hi!


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